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In the dawn of a new era, position the leagues latest challenger in a digital space.

Credit: Stadion, Thisaway

2022

Brentford F.C.

[ INTRODUCTION ]

It’s the most exciting time in the history of Brentford Football Club. Success on the pitch has been matched with innovation off it, and a brand new stadium. At the dawn of a new era, it was time to evolve the club’s digital offering to align it with their ambitious mindset and newly updated brand direction.

The previous brand was centred around the unique roots of Brentford; the loyal fanbase that stuck by them through tough times. With Brentford now firmly established as a Premier League, we wanted to create a digital space that was more confident, ambitious, and future-focused.

Through user testing with fans, we focused on what was most important to them. We created a modular system, allowing for a flexible and interchangeable experience that can change with the fast pace of the club. The site features a new video player for live match action and behind-the-scenes content, enhanced player profiles, a new match centre Brentford FC news.

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