Barclays customers believes that being a smart investor requires proper skills and training. This means that they are often scared to risk their own money, as they fear losing it. ‘The Investor Tester’ was part of a larger scale campaign to promote Barclays Smart Investor platform. This campaign was developed to help customers learn the skills of investing against the backdrop of historically low interest rates and confusion around how to maximise savings.


To support the above-the-line campaign, deepen the story and resonate with peoplethat they truly have the skills to invest, we created ‘The Investor Tester’, a series ofpuzzle-based games testing certain traits needed to be a Smart Investor. Introducingpeople to a world of investing through digital play.


Results far exceeded engagement benchmarks as this campaigns digital presence went on to win silver at the marketing society star awards in the financial & professional services category.



Hometown & Barclays