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Creating a uniform yet engaging direct messaging for The Betsson Group

OVERVIEW

Working as lead creative along side the associate creative director and tech team, we were tasked with creating a more engaging, uniform direct messaging across a number of Betsson Groups leading brands. As a result Betsson emails are 50% faster to create with over 1000 emails designed and built in a 12 month period & improved CTR by nearly 25%.

Below is a selection of work from NordicBet, Betsafe and Betsson. 

SERVICES

Concept generation
Artworking
Copy writting

CREDIT

Feed

betsson_emails_allbetsson_emails_all
betsson3emailbetsson3email
headersheaders
emails_mockup_gifemails_mockup_gif
Betson_grid_splitBetson_grid_split
betsson_mobilesbetsson_mobiles
betsson_situ_2betsson_situ_2