Changing the consumption of print and digital media
Using The Guardian as a fictional client, G3 is a concept for a new style of bespoke newspaper. Via an app users can set their preferences to what news they want to read, G3 would then be delivered to the user every Saturday and provide highly relevant content, and highly targeted advertising for that customer.
Social media accounts would also be incorporated to give them the best of their weeks stories, upcoming events, images and tweets. The App allows the user to further personalise their bespoke paper with a profile with a picture added to the front cover.