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A new online presence for VirginActive

OVERVIEW

Working as lead desiger along side the Creative Director and strategists, we aimed to give prospects and members an in-club immersive experience as soon as they visit the home page, leaving them with the impression that Virgin Active is a premium, exclusive lifestyle club.

Modules featuring cinemagraphic or video treatments on the homepage and club page brought the experience to life.

SERVICES

Concept generation
Artworking
Copy writting

CREDIT

Feed - Unused Concept

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