Creating a new online presence for VirginActive


Working as lead desiger along side Designers and the Creative Director and strategists, we aimed to give prospects and members an in-club immersive experience as soon as they visit the home page, leaving them with the impression that Virgin Active is a premium, exclusive lifestyle club.

We focused on improving the journey through the site and pushing users to key actions. We wanted to encourage prospective users to research clubs and memberships with the end goal of visiting their local club to join and also give members easy access to popular actions such as booking classes, club info and guest passes.

Modules featuring cinemagraphic or video treatments on the homepage and club page brought the experience to life.


Services – Concept Generation / Artwroking / Copy Writing    Credit – Feed